In addition to writing on your own blog, why not share the wealth? Another way to promote your business and services is to guest blog post – write a blog post on someone else’s blog.
Here’s a summary of the advice for writing a winning blog post from Scott Gerber with Inc.com.
#1 – Headline! Headline! Headline!
A catchy headline will get you noticed and promoted. Phrase the title of your post in a way such that the reader can’t help but click to read more about it.
#2 – Fit your Goals to your Placement
What’s the goal of the someone reading the blog? Target where you guest blog to fit what you want to happen after the reader reads the post.
#3 – Lead Generation or Monetization
Get the people back to your website with a custom landing page to thank them for reading your blog and advertising your services, etc.
#4 – Be the Subject Matter Expert
If you provide a service, demonstrate you are the expert by providing expert advice.
#5 – Control Google Results
Make sure you are using analytics effectively to track the traffic back to your site. Check out BrandYourself.com.
#6 – Syndicate your Voice
Advertise and encourage others to post your RSS feed on their site. Write for publications that will help you spread the word about your business.
#7 – Create Value for the Reader
Write something that creates value for the reader and the blog owner.
To watch the full video, click the link below:
According to Hubspot, “Creating, optimizing, and promoting content are keys to filling the top of your sales and marketing funnel with more website traffic and leads. The good news is that companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.”.
Who’s with me on making a commitment to blog more about their businesses? What sort of frequency do you find works well for promoting your business online?
I’ve heard some say,
“I don’t want to blog, blogs seem to be so eg0-centric and self-centered. I’m not sure I’m comfortable touting myself or my biz like that.”
Well, that statement is true in part. Some blogs are just that, an egocentric rant about stuff that some would say is non-informational. However, blogs and blogging are just tools and mechanisms that you can use just like you use a phone or an email, except there is potential for a wider audience.
Ever thought about using the blog platform to pay it forward and talk about the business you do business with or the people you know running those businesses? How about giving some well-deserved kudos to partners, colleagues, customers, suppliers, etc.? ‘Tis the season and what’s it really going to do for you to acknowledge how well someone else performs a services, offers a deal, does business, etc? It’s going to make you look good too. You’ll be demonstrating the gift of gratitude and acknowledgment.
In my inaugural post, I mentioned that you could subscribe to my RSS feed. Some folks may still not know what that is. So, for those of you who do not yet know, let me try to explain. This website has a great explanation:
As mentioned on that site, RSS or Really Simple Syndication, is just a way for you to tell a website, a blog or facebook or twitter…to notify you automatically when there is new content. That new content will be syndicated or delivered to you in the format you desire or the format that is offered.
On my blog, you can subscribe to get the latest posts delivered to your email on a daily basis. I’ve implemented the Google Feedburner service — which is free. WordPress which is the software that this blog is made from, offers an out-0f-the-box RSS feed for both latest posts and latest comments. However, it’s just the feed itself, not the delivery mechanism. Personally, I like the what Google Feedburner offers, because it couples the feed contents (my latest posts) with a mechanism that manages you and others “subscribing” to it. I don’t have to do anything once it is set up, except to blog. Plus, I already use a number of Google’s fantastic services like Analytics, Webmaster Tools, Places, Docs, Gmail, etc. It’s just one more feature to the one-stop-shop with which Google helps me manage my web presence, website and many of my customers’ web sites and presences.
So, once you sign up, you don’t really need to come to my site, my site, my latest posts will come to you, in your email inbox. Voila! I’m stalking you now. Ha ha.
Except you can unsubscribe and turn it off whenever you like. Hopefully you will not do that, however and you’ll become a junkie for my next post. Ok, well, I’ll keep dreaming–it could happen.
Recently at a business networking meeting someone asked me if I blogged and my answer was “not yet”. “NOT YET!?!” was the reply. It’s true, I tell my customers, “You need to blog about what you do. You need to let others know, demonstrate to others what you know. Establish yourself as an expert in your field.” So, here it goes, wait…let me wash the egg off my face first!
Anyhow, the intent of this blog is to disseminate information that could be useful to you as you continue along the path of establishing, growing and operating your business and making the most of what the internet can do for your business or organization.
So, tune in, subscribe to the RSS feed and with some work and good timing, I hope to share something with you that will help you increase leads, increase traffic and ultimately increase sales and improve your bottom line. Don’t know what an RSS feed is? Stay tuned…